rom binge-watching Netflix to daydreaming about travel, escapism has come in many forms for Americans during the Covid-19 pandemic. But one form of pandemic escapism has become so popular that it has created a new term: “Zillow surfing.”
Whether you’re in the market to buy a new home or just an avid house hunting daydreamer, surfing Zillow has surged in popularity as Americans flocked to the real estate listing website to find their dream home as well as to seek out luxurious, weird, and unique listings and unique listings.
According to Zillow, the website attracted more than 9 billion visits to its website and app in 2020. With millions of listings on Zillow, it’s easy to get lost in endless photos of stunning exterior designs and sprawling mansions. We were curious to learn more about what’s on the minds of house hunters and daydreamers, so we recently surveyed Americans across the country to ask them all about their Zillow surfing habits.
According to respondents, 75% have Zillow surfed or used Zillow specifically to find unique, odd, or luxurious homes. Overall, 83% have used Zillow without any intention of buying a home. Some Zillow surfers have taken their escapism one step further as 45% have taken an in-person tour of a home without any intention of making an offer or buying it.
How often are people Zillow surfing? According to respondents, more than half of users say they use Zillow on a weekly basis, and, on average, users are spending two hours on the site during a session. With those types of user habits, it is no surprise that 62% have lost track of time while Zillow surfing.
For this report, we surveyed 1,446 self-reporting Americans from April 12 to April 27, 2021. 54% were female and 45% were male with an average age of 38. 55% of respondents were homeowners, 43% were renters and 2% lived with family. Income: Under $20K: 12%; $20-40K: 23%; $40-60K: 24%; $60-80K: 20%; $80-100K: 10%; Over $100K: 11%.